QUESTIONS, ANSWERED.

Most personalisation is static. You fill out a questionnaire once. Your formula gets set. And it stays that way. Personally is built around continuous recalibration. Your formula is reviewed and rebuilt every month using updated health and wearable data — not assumptions frozen in time. Real personalisation has to move. Static formulas can't.

Your physiology isn't static. Sleep patterns, stress exposure, dietary intake, physical activity, illness, medication use, and biochemical markers all fluctuate over time.

Clinical evidence supports adapting nutritional interventions in response to these changes, rather than applying fixed formulations indefinitely.

Regular review and recalibration allow supplementation to remain appropriate, proportionate, and aligned with current physiological need, which is the basis of a genuinely personalised approach.

Because your body is already giving useful signals.

Wearables quietly track patterns in sleep, activity, recovery, and physiological stress — data that helps refine relevance over time.

We don't use wearables to experiment. We use them to eliminate guesswork. Better inputs lead to better decisions.

This is driven by:

• Absorption characteristics
• Ingredient quantity
• Stability
• Taste and tolerability

The format is chosen to maximise benefit and adherence, not convenience.

Because improvement should lead to de-escalation, not escalation. When markers normalise or symptoms resolve, continuing the same intervention is often unnecessary.

Because trial-and-error isn't evidence, it's biohacking. Self-experimentation introduces noise, bias, and risk. Especially at scale.

We rely on repeatable, peer-reviewed science and measurable outcomes, not individual opinion or hunches.

The experimentation has already been done. Our job is to apply what's been proven, precisely.

Because personalisation doesn't scale in bulk. Contract manufacturing depends on standardisation. That's the opposite of precision. Every Personally formula is recalibrated and then manufactured individually every month. It's slower. It's harder. It's also the only way true personalisation works.

That more ingredients and in higher quantities lead to better outcomes. In reality, inappropriate supplementation can be neutral at best and harmful at worst.

We apply a rigorous standard of evidence. We've analysed more than 14 million peer-reviewed scientific papers and evaluated over 29,000 FDA-registered supplement products.

When you hold ingredients to clinical-grade scrutiny, just 75 consistently demonstrate clear efficacy.

Those are the only ones we use. If an ingredient can't prove it works, it doesn't earn its place.

Because that would not be safe, effective, or evidence-based.

Most people don't need most nutrients most of the time. Including ingredients "just in case" increases the risk of unnecessary exposure, interactions, and wasted ingredients. Our algorithm is designed to include only what is best for you, at that time.

We prioritise:

• High-quality human randomised, controlled trials
• Meta-analyses and systematic reviews
• Established clinical reference ranges
• Known safety thresholds

Because the right ingredient in the wrong amount is still wrong. Most supplements are built from ingredients fixed at levels designed for "the average person."

We calculate ingredient servings based on individual biology and data. No more, no less.

That's where relevance, absorption, and tolerance actually improve.

A multivitamin delivers the same ingredients, at the same serving size, to everyone, every day, regardless of whether they are needed.

At Personally, our approach is different.

Ingredients are only included when there is a clear, evidence-based reason to do so, informed by your data. As your biology and circumstances change, your formulation may change with them. Some months you may receive fewer ingredients, other months different ones.

This is deliberate and reflects a personalised, evidence-led approach rather than a fixed formula.

Consistency.

When supplements are relevant, with precise servings, and regularly updated, they stop fighting your biology.

No spikes. No stacking confusion. No wondering whether something's having an effect.

Just confidence that what you're taking makes sense, now.

Yes, frequently.

Nutrition science has limits, and pretending otherwise is misleading. Where uncertainty exists, we make it explicit and always default to safety.

Higher serving sizes aren't inherently better.

Our aim is to provide an optimal serving — one that's supported by human evidence, appropriate for your individual context, and within established safety margins.

Many products use higher serving sizes for marketing appeal rather than because they lead to better outcomes. At Personally, we focus on effectiveness and safety, not excess.

There are very few nutrients that are genuinely beneficial for everyone, all the time.

Even widely discussed ingredients can be neutral or unnecessary in people with adequate intake, normal biomarkers, or no relevant symptoms.

When evidence doesn't support routine supplementation, we leave the ingredient out.

No.

Our products are designed to support health, not to diagnose, treat, or cure disease.

If you have a medical condition, particularly one requiring medication, we design your formulation to avoid interference and to support overall physiology alongside standard care.

We explicitly screen for medication use.

Where evidence suggests a potential interaction, we either adjust the serving size or exclude the ingredient entirely. In some cases, the safest option is to not supplement that pathway at all.

Yes.

There are certain conditions that mean would disqualify some people for personalized supplements. Our questionnaire filters for these conditions for saety reasons.

Long-term safety is central to our design.

We avoid chronic high-serving exposure and reassess ingredients regularly. If there is no ongoing reason for an ingredient, it is removed.

Personally is a subscription with a flat fee of $119 a month, which works out at about $3.97 a day. For this you get your unique evidence-based formula of up to 75 ingredients blended into a daytime drink and an evening shot, the Personally Health App to monitor your biometrics, and a monthly reformulation to adjust for biomentrics, environmental changes, and the very latest medical research.

Anytime, in one click. No lock-in, no minimum term.

Yes. You can review every formula in the 7 days before it ships. Throughout the month you can also tell us about a change in your circumstances ot any other updates that may affect your health profile.

Your formula is then rebuilt every month around what's changed. So nothing is set in stone, and nothing ships that you haven't seen.